Northrise University recently launched a branding and recruiting campaign known as GO FAR! The GO FAR! Campaign focuses on building a consistent brand presence that reflects the institution’s ability to deliver a high quality, affordable, Christian education that builds a solid foundation for ministry and career success. The campaign is designed to run for a period of two to three years and is focused on improving local, regional, and national brand awareness and allow Northrise to compete more effectively for both high school graduates and working professionals.
Three key elements will serve as the foundation for the GO FAR! Campaign by utilizing inspiring features including success stories of graduates, global partnerships and state-of-the-art infrastructure. Over half of the content will be related to success stories of alumni; these are stories of significant change and going far… they are inspiring and will remain one of the most powerful ways to attract prospects because they attest to the authenticity of quality learning and character shaping that takes place in a Christ-centered environment.
Using video, graphics, and pictures, regular updates that follow the themes of the campaign will continue to be shared with the target audience through social media, billboard advertising, and print. The new campaign better positions Northrise University to attract new students to attend, graduate, and then Go Far!